MICROCREDENTIAL COURSE/LLL: Retailing and Logistics

The course gives a broad overview of the key concepts about retailing. The course starts off with an introduction to major developments in retailing. Especially multi-, cross-, and omnichannel retailing are discussed comprehensively. Furthermore, the main aspects of retail marketing, in particular retail branding, the retail marketing mix, and category management are discussed. The course also gives a comprehensive insight into logistics strategies in the consumer goods sector as it has a highly important function in retail management. Moreover, internationalisation is a major aspect of the major retailers’ strategies, thus, the course sets another focus on the internationalisation strategies of retailers. In addition, the course is complemented with a focus on consumer behaviour and the future of retailing.