
Generic programmes and qualifications not further defined
MICROCREDENTIAL COURSE: Marketing of Innovations
At the end of the course Marketing of Innovations, participants will gain the skills to utilise innovation marketing techniques for decision-making in uncertain entrepreneurial settings. The course covers decision-making strategies, frameworks, and practical examples to deepen understanding of innovation marketing’s importance, requirements, and methods.
Various decision-making strategies and frameworks from research and practice are presented in this context and illustrated with a multitude of concrete examples and applications. The aim of the course is to provide participants with an in-depth understanding of the relevance, requirements, structures, and methods of innovation marketing.

