Saarland University (Germany)
Generic programmes and qualifications not further defined

MICROCREDENTIAL COURSE: Marketing of Innovations

Type

lifelong learning

University

Saarland University (Germany)

Modality

In Person

Lecturer

Julia Senni, M.A.

Language

English

Location

Saarland University Campus Saarbrücken

Max participants

30

Tutor

n.a.

Summary

Marketing strategies for innovations; diffusion of new products; consumer acceptance; managing innovation adoption.

Description

TARGET GROUP: Executives, managers, academics in marketing/innovation fields

COST:  €849

REGISTRATION: https://www.eiabm.de/zertifikate-2/#kontaktus

PARTICIPANT'S OBLIGATIONS: Active participation, case studies, assignment

COMPETENCES: Understanding innovation diffusion; developing marketing strategies for new products

Go To Course

Starts in 4 days

Credits

3

Duration

3 Days

Start Date

17 November 2025

End Date

19 November 2025

    Immagine in fondo

    Co-funded by
    the European Union

    This project has received funding from the European Union's Horizon 2020 research and innovation programme under grant agreement No 101035805

    Immagine in fondo

    Funded by the European Union. Views and opinions expressed are, however, those of the author(s) only and do not necessarily reflect those of the European Union or European Education and Culture Executive Agency (EACEA). Neither the European Union nor the granting authority can be held responsible for them.